Frank Oggeri

In an ever-growing beer category, Heineken must continue its pursuit to build strong, lasting relationships with its consumers. The “Save your Seat” campaign was a testament to that commitment, displaying as a brand how we are able to target a specific audience, Miami, and produce response-driven results. By calling on our consumers to contribute to the Miami Marine Stadium’s restoration and accomplishing our 100K-donation goal, we saw a precise call to action result in a citywide movement. “Save Your Seat” exceeded expectations of what it means to harness the power of the people in order to make great cities, greater.

Its all about the Cup. Reese’s high performance programming teams up with Richard Childress Racing as their primary sponsor of the #29 RCA car for 12 races. This shopper marketing program features the exclusive rights to use the #29 Reeses's Racing race car, Kevin Harvick and Richard Childress Racing in POS, sales collateral and advertising.

Reeses's #29 show car program includes exclusive access to the garage, pit, #29 Reeses's race car and team at track for fulfillment of consumer prizes and hospitality. Its All About The Cup shopper marketing program was supported by national TV advertising on all 12 Reeses cup races, Print Ad placement in NASCAR Scene magazine and WEB support on www.reesesracing.com

Pepsi teams up with Apple to give away 100,000,000 free songs for download. Drink Pepsi; download free music. We turned a simple proposition into a compelling offer. This unprecedented promotion launched during the Super Bowl and marked the beginning of a powerful connection with the Pepsi core consumer. By reaching them in away that is entirely relevant to their lifestyle, we started a relationship that's destined to make beautiful music together.
Being the first large scale promotion to tap into the zeitgeist of music downloading culture paid off in a off in a huge way for Pepsi sales across all its Shopper Marketing retailers.

Dunkin’ Donuts is an “Everyman” brand. That means that when a person chooses Dunkin’, they are demonstrating their “down to earth” nature and no nonsense approach to life.  Dunkin’ can further celebrate their “everyman-ness” and their ability to keep America running by honoring the American spirit of hard work and good clean fun. Dunkins "Work Hard.  Play Harder" promotion featured Mike Rowe as it spokes person.

This promotion took a
TWO-PRONGED APPROACH
Created a summer-long continuity program under the “Work Hard. Play Harder.” thematic where consumers looked for codes on cold drink cups and bankedthose codes at workhardplayhader.com to redeem for any of hundreds of “work hard” and ”play hard” prizes

Mid-Summer MLB anchor program (All-Star Game); Program began in May and ran through end of June Every “Work Hard. Play Harder.” code was also an entry to win one of ten VIP trips for a fan and five of their friends to the MLB All-Star Game. Plus, Dunkin searched for the Hardest Working fan via MLB’s digital experience, Mike Rowe and rabid MLB fans showing their passion for their teams and encourage people to upload their own hard working fan videos to be featured on their team websites. A new fan was highlighted every day

Lacrosse is not only America’s oldest game, but it is also a developer of health and strength. It is a game that spectators rave over once they understand it. This ad campaign was created to generate awareness for PayDay Pro amongst “Casual Active” Male Energy Bar users Age 18 - 34
Pay Day Pros Brand Essence: Rugged but fun, Lacrosse relevant, its loaded with real peanuts making It better tasting compared to other energy bars.

Aquafina, Sam’s Club and Keep America Beautiful are teaming up to recycle 70 million PET bottles and provide kids with warm fleece jackets in the process.  Aquafina's goal is to “Return the Warmth” to local communities through this large-scale recycling program. The 50 communities to collect the most bottles will receive a $1,000 grant from SAM’S CLUB in addition to an assortment of fleece jackets containing recycled plastic bottle material to be distributed to children in the area. Millions of plastic beverage bottles are expected to be collected throughout the country during the initiative.
Aquafinaand Sam’s Club and are working together to build awareness of the program through in-store signage and customized Aquafina multi-packs that feature the Great American Cleanup logo with a message about recycling. Keep America Beautiful local affiliates are encouraging local participation in the “Return the Warmth” recycling program during the Great American Cleanup, which began March and will continue through May each summer.

As manager of creative services my focus is growing and supporting a very diverse and talented creative department (both staff and freelance) that supports all TracyLocke clients across all disciplines (shopper, digital, advertising, consumer promotions, brand, field, sports, etc.). I have built and molded shopper marketing, brand, consumer promotion and foodservice marketing creative teams for clients such as Reebok, PepsiCo, Starbucks, Gatorade, Budweiser/InBev, The Hershey Company, Kimberly-Clark. Hewlett Packard and Grand Marnier. And digital, of course, infuses everything that we do.