ABOUT
Experienced creative services manager, creative director, and designer with a proven track record of building and managing diverse and talented creative teams from the ground up. Expertise in activating brands with specialties in brand marketing, shopper marketing, consumer promotions, and sports marketing. An energized and inclusive manager ensures a team can realize its full potential and deliver an impressive product on time and on budget with measurable results. Strong collaborator, respected leader, and thoughtful teacher and mentor that is passionate about cultivating and supporting new creative talent. Skilled in building productive relationships across disciplines.
Past clients include PepsiCo Brands, Starbucks, Gatorade, Budweiser/InBev, Dicks Sporting Goods, Diageo Brands, Reebok, Heineken Brands, Hewlett Packard / HP The Hershey Company, Kimberly-Clark, and Grand Marnier.
EXPERIENCE
Adjunct Professor -
Boston University Department of Mass Communication, Advertising and Public Relations College of Communication
9.2021 to Present
Adjunct Professor
Fashion Institute of Technology
FIT’s Jay & Patty Baker School of Business and Technology
2.2014 to 9.2021
Manager of Creative Services/Creative Recruiter
Tracylocke
10.2011 - 5.2020
Group Creative Director
Tracylocke PepsiCo Foodservice
1.2003 to 11.2011
Group Creative Director
Creative Director
Tracylocke Shopper Marketing
1.2000 - 12.2003
Associate Creative Director
Ryan Partnership
1.1995 - 1.2000
Senior Art Director
Siebel Mohr Inc.
2.1993 - 1.1995
Design Director
Gitano, The Ad Group
8.1988 - 1.1993
EDUCATION
Parsons School of Design, New York City,
Bachelor of Fine Arts
School of Visual Arts Continuing Education/Advertising Concepts and Design
Guest Instructor
Marketing communications at Fashion Institute of Technology FIT New York City
Portfolio Design at Syracuse University’s
Communication Design program.
Guess lecture at AIGA and Art Directors Club of Connecticut
First Degree Black Belt Muay Thai
Art Students League, Oil Painting.
Eagle Scout, Boy Scouts Of America